Our Bright New Rebrand

It’s safe to say it’s been an exciting couple of days, weeks and months leading up to the big reveal and here it is – Our Marketplace Apps have a colourful new look!

Stepping outside of our native brand colours, each logo underwent a digital transformation to bring a touch of individuality and colour back to your day to day plugins, while still remaining an identifiable part of the AC family. The result is a set of stylised structures and strokes that are associative of each other and beautifully represent where we are and where we are going.

Just as people and companies evolve so do our Apps and your requirements. One App in particular has evolved so much over the last few years with an expanded feature set that does much more than cleaning we decided that it was time for a new chapter, a new name and a new logo all to be seen in Cleaner for Jira V3.3.4… or should we say Optimizer for Jira ⚡️

While we know it will forever be known as Cleaner for Jira to many of you, we believe it is time for a change that clearly reflects what the product provides – for example, with the inclusion of the custom field optimizer, extensive analysis, additional tools and more – we believe the name Optimizer for Jira is a much better fit for the future features of the App.

Even if we do say so ourselves, the result is better than we could have hoped for with a set of six unique faces that still feel connected to one another. But enough from us, why not see for yourself: 

Starting today, you’ll be seeing these exciting new logos out in the wild of the Marketplace and our Website, while we work on in the background to bring you the newest versions and features of all our Apps – all we can say is big things are in the pipeline for this year so stay tuned!

In the meantime, we hope to see you all at the Summit in a couple of weeks’ times where we’ll happily talk more on our rebranding, Marketplace Apps, Jira at Scale, tailored Support and more. Or just pop by and say hi at Booth 213!